Solopreneurship is Hard

Why Solo Entrepreneurs Get Stuck

April 21, 20253 min read

Stop building a job that doesn’t pay you what you’re worth

Most entrepreneurs don’t start out trying to build a job they can’t quit.

But that’s exactly where many end up.

They build a business that demands more than the typical 9-5. A hustle that feels heavy. A job they can’t step away from—without the whole thing falling apart.

Worse? They’re working constantly… and still not making the income they thought they would.

I know, because I’ve been there.

For years, I thought I had a business. But what I really had was a job in disguise—one that paid just enough to keep going, but not enough to grow, scale, or rest.

That realization changed everything for me.

Why Entrepreneurs Get Stuck

Stuck in the Cycle of Doing More, Earning Less

We don’t get stuck because they’re lazy. We're often stuck because we’re doing too much of the wrong work—and not enough of the work that actually drives revenue.

You start with passion and vision. But without structure and systems, your days fill up with:

• Repeating the same tasks manually

• Responding to the same DMs, emails, and questions

• Chasing clients and juggling follow-ups

• Constantly creating, with no clear conversion path

And what does that lead to?

Burnout. Bottlenecks.

And bank accounts that don’t reflect your effort.

The hard truth?

If your business depends on you doing everything yourself every day just to stay afloat—you didn’t build a business. You built a job.

Marketing System Problems

It’s Not Just a Systems Problem—It’s an Offer Problem

People often try to fix their income problem with automation tools, schedulers, or templates. But none of those solve the real problem:

Most solo entrepreneurs build before they validate.

They create offers they think people need—without doing the deep work to find out what people actually want and will pay for.

So they spin their wheels:

  • Selling services no one is asking for

  • Undercharging or overdelivering to make the offer “worth it”

  • Building without structure

  • Working in the business instead of designing it to scale

Until you define the right offer, no system can save your business from being a drain.

But once you do?

Systems become the bridge—from barely making it to sustainably growing it.

A Simple Step to Shift from Stuck to Scalable

If you’re overwhelmed, underpaid, and doing it all yourself—try this:

List the top 5 tasks you repeat every day or week.

Things like replying to DMs, following up with leads, onboarding clients, sending links, scheduling calls.

Then ask ChatGPT (or your favorite AI tool) this prompt:

Here’s a task I repeat often in my business: [insert your task]. Can you show me:

  • The steps I can document to turn it into a repeatable process (SOP)

  • Ideas for automating it using simple, affordable tools

  • What parts I could hand off to a VA or software?

That small move is the first step out of stuck.

Because real businesses have structure.

And structure creates the time, freedom, and income you started this journey to create.


The Botton Line

Entrepreneurs get stuck when they confuse hustle with growth.

They stay stuck when they skip the work of defining a clear offer, designing a system to support it, and building a business that doesn’t rely on them doing everything.

If you’re doing more and earning less—there’s a reason.

And there’s a way out.


If you need my help, there are 3 ways to get it:

The First $100K

Help Desk Membership: As a small business owner, you wear a lot of hats, but you don’t have to do it all alone. Our Help Desk is your secret weapon for smarter marketing, better tech, and streamlined operations. With this membership, you get access to live coaching from my team and I on Sundays, Mondays and Thursdays.

Book a Private Consultation: Purchase a 30-minute consultation to resolve a technical issue or receive coaching.

The First $100K: Successful group coaching programs require strategic planning, structure, and automation to ensure long-term growth. The First $100K system helps you build a scalable online coaching community that fosters transformation for your members while generating consistent, recurring revenue for you.


Michael Damond Campbell is the CEO of WeMerge Media, a marketing automation intelligence and graphic design firm that’s committed to helping Founders and CEOs make data-informed decisions to produce the best operational outcomes.

Michael Damond

Michael Damond Campbell is the CEO of WeMerge Media, a marketing automation intelligence and graphic design firm that’s committed to helping Founders and CEOs make data-informed decisions to produce the best operational outcomes.

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