Keep Your Pipeline Full — Even When People Leave

Here's the Truth Most Entrepreneurs Don't Want to Hear

I had the privilege of working with Director Carmen Ray and her community of entrepreneurs inside the 4040 Coaching Program.

Her members are purpose-driven, experienced, and passionate about helping other people achieve success—but like many coaches and consultants, they were facing a familiar roadblock:

Here’s what I told them:

People will leave. But that doesn’t have to hurt your business—if your pipeline stays full.

Let’s break that down.

💔 People Will Leave. That’s Normal.

No matter how great your offer is, people will:

• Outgrow your service

• Have financial shifts

• Get distracted

• Drop off quietly

This is natural attrition, and it happens in every business model—especially membership programs and network marketing teams.

What makes it harmful is when you don’t have a system in place to bring in new, qualified leads consistently to replace the ones who are leaving.

That’s the real danger: no pipeline.

Most solopreneurs focus on creating offers and delivering value (which is important), but they don’t have a repeatable system to attract, nurture, and convert new leads consistently.

So we talked about positioning for profits by building what I call the recycling funnel—a system that not only brings in new prospects but also re-engages people who previously dropped out or canceled their membership.

🔁 Lead Generation Is the Insurance Policy

When I work with clients in The First $100K program, I don’t just teach how to sell their offers—I show them how to position their business for sustainable profit.

And that starts with a lead generation strategy.

In my presentation to Carmen’s 4040 community, I shared the concept of the “recycling funnel”—a system where you’re not only capturing new leads, but also re-engaging people who didn’t buy the first time.

It’s a system that runs even while you sleep—bringing new energy, curiosity, and opportunity into your business every week.

🧲 10 Ways to Support Lead Generation

You don’t need a big team or a huge ad budget to start generating leads. Here are 10 practical ways you can do it right now:

1. Offer a lead magnet – A checklist, guide, or quiz that solves a small, specific problem.

2. Host a live session or workshop – Teach something useful and invite people to work with you.

3. Use clear CTAs in your content – Tell people what to do next after they read, watch, or listen.

4. Start conversations in the DMs – Be human. Ask questions. Offer insight.

5. Send consistent emails – Nurture your audience with value, stories, and insights.

6. Create a referral system – Reward people who send others your way.

7. Partner with peers – Co-host events or cross-promote with people serving the same audience.

8. Run retargeting ads – Re-engage website visitors or social followers.

9. Build a simple funnel – Use a landing page + thank you page + email sequence.

10. Follow up with old leads – Sometimes a “no” is really just a “not now.”

If you’ve been stuck thinking you just need more eyes on your business, pause right there.

You don’t just need visibility.

You need intentionality.

🎯 Want Help Building Your Lead Generation System?

This is exactly what I help my clients do inside the Help Desk Membership.

It’s where you get behind-the-scenes access to:

• My coaching sessions

• My lead generation frameworks

• My templates, tools, and strategies for getting more clients without burnout

If you’re ready to grow with intention, Join the Help Desk Membership and start building your pipeline—on purpose.

If you need my help, there are 3 ways to get it:

Help Desk Membership: As a small business owner, you wear a lot of hats, but you don’t have to do it all alone. Our Help Desk is your secret weapon for smarter marketing, better tech, and streamlined operations. With this membership, you get access to live coaching from my team and I on Sundays, Mondays and Thursdays.

Book a Private Consultation: Purchase a 30-minute consultation to resolve a technical issue or receive coaching.

The First $100K: Successful group coaching programs require strategic planning, structure, and automation to ensure long-term growth. The First $100K system helps you build a scalable online coaching community that fosters transformation for your members while generating consistent, recurring revenue for you.